This industry has come of age and it is now universally recognised that well-resourced & professionally managed Response Management companies are important to the success of campaigns & customer satisfaction.
Now more than ever, companies need to demonstrate their commitment to the development of high professional standards and performance. ARM is a scheme, which meets a series of standards in terms of corporate and financial stability, training, staffing and facilities, security, brand & customer protection.
Robinia Bishop, Nestle UK’s Sales Promotion Manager and a member of ISBA’s Activation and Engagement Action Group, comments:
“This scheme sounds like an excellent opportunity for the response management industry to promote the increasing professionalism & range of services it offers. I hope it will develop over time to provide a detailed picture of industry best practice and help to drive high standards throughout the sector. I will certainly consider ARM accreditation when selecting and recommending suppliers.”